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🎓 Business & Management PhDs

Reconfiguring International Business under Geopolitical Shifts: Governance, Location Strategy, and Connectivity Infrastructure
Aston University Prof Sangeeta Khorana 🎓 Business & Management

Explore how geopolitical tensions reshape multinational firms’ strategies and internationalisation patterns. Analyze firms from India and China investing in the UK and EU, employing econometric and spatial data analysis…

This research addresses the real-world challenges multinational firms face due to geopolitical shifts, informing strategies that sustain in…

8889+ citations · h28
International trade GVCs AI Public procurement
Constructing Innovation: How Firms Use Market Communication to Shape Perceptions of Innovation
Aston University Prof Marian Garcia 🎓 Business & Management

Explore how firms craft innovation messages to shape market perceptions. Use NLP and language models to analyze earnings calls and reveal the gap between communication and actual innovation.

This research reveals how firms influence investor and stakeholder beliefs about innovation through communication, which can significantly …

Communicated Innovation Realised Innovation Earnings Call Communications Natural Language Processing