PhD Position in Digital Sovereignty, AI, and Media Innovation
Explore how AI transforms media institutions and professions amid technological disruptions. Investigate digital sovereignty challenges and innovate within media production using qualitative approaches in Norway’s Media City Bergen cluster.
AI-generated overview
Project Description
Project Overview
This PhD project explores the intersection of digital sovereignty, artificial intelligence, and media innovation. It aims to understand how AI technologies reshape media professions, production methods, and institutional strategies within the media industry, especially in the Norwegian context.
What You Will Do
The candidate will develop an independent research project, using qualitative methodologies such as case studies, interviews, observation, fieldwork, and document analysis. The focus could include media technology or production or broader institutional strategies. The PhD student will be embedded in the department's media studies environment and the Media City Bergen cluster.
Expected Outcomes
This research will provide insights into how media actors can navigate technological disruptions, digital dependency, and societal challenges related to AI's role in democracy, sustainability, and media sovereignty. The findings will contribute to theoretical and strategic understanding in political economy, democracy, and media innovation.
Why This Matters
The media sector faces rapid digitalization and globalization pressures, affecting democracy and societal development. This project addresses these challenges by investigating AI’s potential for disrupting traditional media roles and supporting innovative responses. It offers important perspectives for media companies, policy makers, and society at large, ensuring resilience and sustainability of local and national media landscapes.
Entry Requirements
Eligibility
Supervisor Profile
Professor Bjørnar Tessem is a leading figure in media and communication studies with a focus on digital transformation and media industry innovation. His research encompasses the societal impacts of technology on media structures, democratic processes, and institutional change. He is actively involved in interdisciplinary projects linking AI with media and technology sectors, particularly in Norway.